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PURE DETROIT BEST SELLERS
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Detroit City Unisex T-shirt - Black
From $28.50
Detroit After Dark - Teakwood - Hand Poured Soy Candle by City Beautiful . Co - 6oz.
$32.00
Detroit Soul Unisex T-shirt - Brown Triblend
From $29.50
HUDSON'S Detroit's World-Famous Department Store
$79.00
313 Unisex T-shirt - White / Navy
From $28.50
Detroit Neon T-shirt - Navy / Orange Unisex
From $28.50
Detroit Classic T-shirt - Black / White Unisex
From $28.50
Pure Detroit OFFICIAL -Sorbet Club - Mint - Tassel Seatbelt Bag - PRE ORDER
$136.00
Faygo Premium Unisex T-shirt - Rock Rye
From $28.50
Pure Detroit OFFICIAL - Medium City Slinger Tote Seatbelt Bag - Spectrum PRE ORDER
$138.00
Spirit of Detroit Premium Sweatshirt - White / Navy
$55.00
Detroit Game Day Unisex Relax Crew Neck Sweatshirt - Athletic Gray / Navy
From $62.00
NEW ARRIVALS
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313 Nomad Embroidered Garment Washed Baseball Cap - Khaki / Navy / White
$34.00
313 Nomad Premium Pullover Unisex Hoodie - Back Print - Adobe / White
From $55.00
Spirit of Detroit Worldwide Unisex Premium T-shirt - Sage / Green
From $34.00
Spirit of Detroit Worldwide All-Over Print Large Tote Bag - 16" X 20" - Blue / White
$38.00
Viva Detroit Premium Unisex T-shirt - Red / White
From $28.50
Spirit of Detroit Worldwide Premium Sweatshirt - Navy / White
From $55.00
¡Viva Detroit! Premium Pillow 12" X 20" Orange / Navy
$39.00
313 Nomad Embroidered Unisex Fleece Sweatpants - Charcoal Heather / White
From $44.00
313 Nomad Unisex Garment-dyed Heavyweight T-shirt - Back Print - Flow Blue / White
From $34.00
¡Viva Detroit! Premium Pullover Unisex Hoodie - Royal / White
From $48.00
Spirit of Detroit Worldwide Unisex Premium T-shirt - Tan / Brown
From $28.50
Detroit City Dog Leash - Camo Pink / Purple / White
From $14.47
SHOP BY THEME
What Pure Detroit Fans Are Saying:
Pure Detroit is my favorite Detroit gear store! Top notch service. They are committed to great customer service. Excellent communication. Timely order fulfillment. And they're just really good people.
I was born and raised in Detroit and moved away 15 years ago for work. My order arrived perfectly and I love all the items, the Detroit City tshirt is definitely my favorite.
The Pure Detroit tour we took of the Fisher Building was crammed with information, from basic facts to behind-the-scenes tidbits. Well-researched, informative, and entertaining. I highly recommend checking this out.
Excellent quality and stylish Detroit City clothing. Friendly and helpful customer service.
If you love Detroit, this is your one stop shop for clothes, books, and just cool stuff. Service is friendly and helpful. Located in a beautiful place that only adds to the enjoyment.
PURE DETROIT FISHER BUILDING TOURS
Tour the “World’s Largest Art Object” with Pure Detroit.
Join us for an unforgettable look inside Detroit's magnificent Fisher Building and experience one of nation's most breathtaking architectural treasures on an hour-long guided walking tour open to the public and welcoming guests of all ages.
You’ll discover the fascinating stories of the Fisher family, the artists, and the architects who helped create one of Detroit’s most iconic spaces, while gaining access to areas not typically open to the general public.
BLOG POSTS
Spirit of Detroit Worldwide
Picture this: It's 2 AM in a Berlin nightclub, and the DJ drops a track that sends the crowd into euphoria. The pulsing beat, the hypnotic synthesizers, the raw energy—it's pure Detroit techno, created in a basement studio on the east side of Motor City decades ago. Meanwhile, in São Paulo, a young rapper studies Eminem's lyrical techniques, hoping to capture that same raw authenticity.
