Outerwear from Pure Detroit

Welcome to Pure Detroit. Your store for authentic Detroit apparel and unique gifts that represent the 313.

From the beginning, Pure Detroit has looked towards Detroit's bright future with offerings that promote its rich history and contemporary culture.

Detroit Funk, Detroit Soul and Detroit Rock City premium t-shirts, hoodies, hats and track jackets. Books, art, music, specialty products and so much more.

Shop online or visit one of our three Detroit locations, each found in a landmark Detroit skyscraper - the Fisher Building, the Guardian Building and GM Renaissance Center.