Welcome to Pure Detroit. We are more than just a company with Detroit in its name. Pure Detroit has grown from the ground up, thanks to community support for over 12 years. The first Pure Detroit store opened on Thanksgiving Day in 1998 in the David Whitney Building (architect: Daniel Burnham, 1915) on Woodward Avenue in downtown Detroit.
Since then, Pure Detroit has grown to three locations, each located in landmark Detroit buildings: The Fisher Building (architect: Albert Kahn, 1928), the Guardian Building (architect: Wirt Rowland, 1929) and GM Renaissance Center (architect: John Portman, 1973).
Through the years, Pure Detroit has continually reinvested in the city, by launching new Detroit-based businesses such as: the Rowland Cafe, Stella International Cafe, and Vera Jane - a women's specialty store. Pure Detroit is also involved with numerous Detroit residential, neighborhood and urban development projects.
Pure Detroit's mission is multi-faceted. As urbanists, we strive to help create vibrant ground-level retail activity in downtown Detroit. As proprietors, we seek to provide a touching point for residents and visitors to the city for Detroit's rich history and contemporary culture.
In addition, Pure Detroit focuses on amping up local culture and vitality through our intimate candlelight acoustic concerts, cultural series, jazz music series, book readings and signings, fashion scholarships and mini-grants, art exhibits and commissions, city event sponsorships, benefit sponsorships and for seven years, the Pure Detroit music stage.